Comprehending a web visitor is not easy but there is a way to make it easier.Web analytics will be helpful in that area.
Using a web site in selling products is common these days. When a person is searching in the internet something about buying some products, hundreds of results will come out. The things that can be bought in the mall or supermarket can also be bought over the internet. It is easier and less troublesome for the buyers. Competition in the real world and competition in the internet have the same similarity as well. Hence, improving the web site from time to time will help the product to captivate more visitors. By inviting more visitors, it is necessary to understand and determine their bearing and actions as a buyer. However, comprehending a web visitor is not easy but there is a way to make it easier.Web analytics will be helpful in that area.
What is it all about?
Web analytics is the term used in measuring, collecting, analysing and reporting of a web data so that a person can understand and optimize the web usage. In addition, it can be helpful in assessing and improving the effectiveness and efficiency of a website. Web analytics provide information such as the number of visitors and the number of page views a site has. It also has the ability to know which areas around the globe that most and the least visitors come from. Aside from that, Web analytics can track the behaviour of a customer which is helpful in giving the probability of having a buyer repurchase a product given that he had purchased the same product in the past or which product is more likely to attract and make customers purchase more in the future. Web analytics is like a statistical tool that provides information through graphs, tables and charts.
Getting the web page to be analysed, it can predict and interpret its future demeanour. It gives businessmen the idea on what to do to enhance their advertising tactic using online marketing strategy. By all means, it helps improve the business and marketing costs.
Basic Steps of Web Analytics Process
Collection of Data
Just like in statistics, it is a method which gathers and measures information about the data being studied. It enables one to evaluate predictions.In web analytics, the data is the counts of things. Example of these include time stamp, referral URL and query term.
Processing of data into information
In this stage, the data that has been collected will be processed into ratio and then convert it into information or metrics to be specific. Examples of these consist of the time on page, bounce rate and unique visitors.
KPI is also known as Key Performance Indicator or business strategies. The importance of this one is its ability to evaluate factors that can be significant to the success of a business. The counts and ratio will be used to develop this.
Formulating online strategy
This stage usually involves creating the online goals and objectives for organization and business. This will formulate and use business strategies that will affect the market share.
Web analytics is important in one’s web site. Therefore, having the web site to be analysed will get the business in a really nice flow.