Advertising agencies are the ones who create, plan and handle advertisements for their clients. In a much broader definition, it is a kind of firm which creates ideas and designs the contents for print, radio, television and internet advertisements as well. They are also the one who plans and conducts advertising campaigns and they provide services that will be a great help to their client. Advertising agencies have people that are expert in different fields so that they can assist their clients well. The main clients of advertising agencies are non-profit organizations, corporations, government agencies and businesses of other people.
There are many types of advertising agencies. These includes Full service agencies, Creative agencies, specialized agencies, In-house agencies, Interactive agencies, Media buying agencies, social media agencies, and health care communication agencies.
Full service agencies
This type of agencies is the ones that carry out research about the products and ideas on how to do the advertisement. They plan and produce it as well as choose what appropriate media to use. There are other full services agencies that offers sales training, sales promotion, strategic marketing planning, event management, package design, trade shows and as well as public relations.
Creative agencies are the type of agency that create actual advertisements only. They only provide interesting and imaginative themes or ideas that are original or innovated.
Specialized agencies only concentrate or provide advertisements on specific areas or fields only. They usually offer their services within certain industries. These include real estate, medical, education, research, marketing and education.
In-house agencies are formed and found inside the company. Some companies have their own advertising agency inside. They do all works that are related to advertising such as planning and creating advertising ideas.
These agencies are somewhat unique because of the services they offer. They usually specialize in web development, web design and other advertisements that involve internet marketing. Lately, because many businessmen are into digital advertising or internet advertising they are getting even more popular.
Media Buying Agencies
Media buying agency are companies that are into televisionand radio media. They assist advertisers to plan how to do their media strategy on the television or radio. They are the ones who buy television and radio time and then resell this time to other advertising agencies or advertisers.
Social media agencies
Social media agencies obviously do their products on the different social media platforms. These include the social networking sitessuch as Facebook, Twitter and Instagram, blogs such as Tumblr, WordPress and other blogging sites and also those interactive sites that are available online. They offer their services such as managing the reputation of the company inside the social media as well as managing the entire social media account of the company.
Healthcare communication agencies
They are usually agencies that offer marketing strategies that involves healthcare.
These advertising agencies are very much helpful to advertisers. They only not help an entrepreneur to make their advertisements but also help them plan what is the most appropriate advertising media to use.