Total media ad spending is just simply the totality number of money spent in advertising products and advertisement using the media.
Making advertisement for certain products or for companies is very popular these days. Almost everywhere one can see an advertisement. Even if a person will look to his or her left or right, there always an ad that exists. Logging in on a website, ads are still there. Indeed, the fact that it helps the business to grow more sales is true that is why most marketers use this kind of strategy. However, have anyone wondered how much advertisers spend for media ad?
What is total media spending?
Total media ad spending is just simply the totality number of money spent in advertising products and advertisement using the media. Or it can also be referred to as the term used in an organization’s total expenditure on media advertising activities. Media advertisements include digital media such as desktop, laptop, mobile and other internet-connected devices, directories, magazines, newspaper, outdoor, radio and television advertisement.
The table below will show the predicted total number of sales in media advertising that businessmen will most likely to spend.
By looking at the graph, it has been predicted that the total number of cost that will be rendered in media advertising will increase each year. Though the percent increase is not really big but still it has great effects in the marketing world. With this, most marketers are confident in having stability especially those in major countries.
According to eMarketer, in 2015 there was an increase of 6% over the year 2014. An approximated total of $592.43.65 billion were spent by advertisers in the year 2015.
The table below shows the top 5 countries ranked by Total media. It can be seen that US have topped the ranking and it means that many businessmen have been spending their money on media advertisement. A total of $186.06 was spent by the US country in media ad. It was followed by China with $73.13 and after that were Japan with $40.19, Germany with $27.71 and UK with $25.22. Moreover, when it comes to digital and mobile internet advertising, US is still the first in the ranking.
It had been observed that most advertisements will be done digitally and this include mobile devices. Digital advertisements nowadays are extremely popular and very effective. That is why common businessmen are using this because it is affordable as well. An analyst said that investments in traditional media have been loses its charm as the digital media have taken over the marketing world.
From the table, countries worldwide have spent $64.25 for mobile internet marketing in 2015. It increases by almost 60% compared in the year 2014. Many entrepreneurs have seen the great change and concluded that mobile marketing have been escalating its number of sales than any advertisements.
As expected, as the world grows, the business all over the world also grows. Also, when the number of businesses increases then competition as well comes with it. If there are so many companies that compete with each other, then the higher possibility that advertising in media will greatly escalate.