Before seeking out for the audience, it needs to identify them first. If the target audience is female or a male,
younger on or adult, and how much money do they make? Once the picture of the target audience is clear, it is now easily to use the information to determine where they usually hang out online. Most teens nowadays hang out on Facebook and Twitter, while the professionals are majority in LinkedIn.
And, if targeting the middle age, they usually engaged in Instagram. Always figure out where the particular target demographic resides online, and always investigate. There have been a ton of studies and articles about the demographics of social media users, and most ar easily searched through the help of Google search.
Here are few tips on how to find audiences in different social media platform:
– This is the second most common used site in social media. The users equipped with a similar tools. The advanced search functions allows to search for a potential customers that based on what are the content of the tweets that they are tweeting, and as well as the time and location that they have tweeted it. There are many varieties of external tools that are available and be able to help to search a keyword that are found in the Twitter user bios.
– Facebook is the number one commonly used social media platform now. Finding potential customers there is easy. And, it is fairly straightforward to find what the potential customer that have been looking for. It can also filter a result by gender, current city, and additional interests. In advance options, it can choose people that actually reside in the area or just physically located in the area. It also have a demographic filters that gives option to target the people that based on the criteria like professions, relationship status, educations, life events and so on.
– In here, it can narrow the keyword search results down by useful criteria such as industry, postal codes and even non-profit interests. It can also sift through a million groups in LinkedIn to search the one that will match the industry and it also check out group’s profile to see their size and activity level.
Other social media giants
– Not all audiences reside on Twitter, Facebook and LinkedIn but sometimes they are in the realm of the other social media platform. With the help of Google search, it can unveil the countless of independent online communities that are populated of people who are interested in the same industry and products. Also, enter forums and groups that are relevant and similar to the products and industry. And, build a relationship with the people around it. The audiences can also be found in a chat rooms, posting local blogs, and posting questions to a special interest forums.