Digital marketing is an impulsive, erratic, and volatile industry in which the moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.
By keeping up with this changeable industry seems like a fool errand. But thankfully, there’s an in between – a balance, it will identify the current trends, settle on an actionable strategy, and will take measurable movement forward, and you’re bound to succeed.
- Stop being dependent on Google.
Don’t misunderstood this point, okay? It’s not meant that Google is not on its way out. Google is popular and such, not all the time you can depend on Google. Because sometime it has its declination. Google is a one basket package, but it’s doesn’t deserve all the marketing eggs. Search engine optimization is important, but a searcher can accomplish its goal through more than just Google.
- Just Mobile. Yes, Mobile.
The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile is the method of the masses, and should be priority of a marketer. Which also the easiest and simplest way of collecting data.
- Social conversion is coming.
Social conversion is important but not being acknowledged enough due to the power of social networks. For Ecommerce and lead generates sites, social can provide a growing opportunity to improve conversion rates and may gain a new conversion channels.
- Paid advertising is here to stay.
Whether you like it or not, you are really going to pay for an advertising spots. Hence, they say that PPC or Pay-per-click is now dying which is quite agreeable but seeing the advent of alternative forms of paid advertising taking its place. You can also consider Buzztalla for instance in which they provide an organic video ads but still it’s an ads, and they still cost you money for each ads.
- Conversion optimization has high ROI or Return of Investment.
Conversion rate optimization is known as the process of maximizing the number of site visitors who can rate, or you can make a purchase. But by understanding users and split testing can change on a website, marketers can also be determined what element of a website or landing page can produced the highest number of conversion.
Those were the trend that can probably help you to boost your strategy. It may sound intimidating but despite of your fears, you boldly forwards. Wrapped up in success is always the risk of failure but if you know it’ll worth the risk, go for it.