Social media marketing describes as “an interdisciplinary and cross-functional concept which means that the use of social media (often combines with other communication channels) is to achieve organizational goals just by creating value for stakeholders.”
Potential customers, potential employees, journalists, blogger and general public are some of the several stakeholders. On the other hand, social media marketing includes the management’s implementation, governance, scope and establishments of a firm’s desire in social media culture.
Social networking sites are one of the effective ways in social media marketing. It allows any individuals and businesses to interact with one another and build relationship and communities online. However, the interaction can be more personal to the users than a traditional method of outbound marketing and advertising.
Social networking site is commonly known as the word of mouth or more accurately, e-word of mouth. It allow followers to share and comments about the products or promote the product with occurs quite frequently on some social media sites.
It is based on building virtual communities that allow the consumers to comment or express their needs, wants, and values, online. Social media marketing then connects the consumers and viewers to the business that shares the same needs, wants, and values.
In integrating the social networks into their respective marketing strategies, companies should develop a marketing model. Here are the steps on how to make a marketing model: (1) Selection of potential social networks to use; (2) Definition of a financial plan; (3) Definition of organizational structures to manage the social network in the market; (4) Selection of target; (5) Promotion of products and services; (6) Performance measures.
Other way of social media marketing is using your mobile phones. Why? Simply because roughly 75% of the people are on social media and the rest of the folks have social media accounts on their mobile phones.
Mobile phones usage has a beneficial used for social media marketing because mobile phones can have a social media application which allows the users to immediately browse the web and access the social networking sites. It is easy to use and handy.
However, social media can also be used not only as public relations but it can be a communication channels which engaged to any consumers. Facebook, Twitter, LinkedIn, Instagram are one of the leading social media networking site platforms where users can share, follow, comments, posts and promote the target.