Web visitors can be a bit confusing. Each visitors brings own set of data that need to collect, measure, analyze, and report. Luckily, there are plenty of tools that can turn it all collected information into an easy to understand reports which gives a much needed insight into the unique web visitors. It will get to see how effective the website is and what will be the needed changes to make in order to become better.
Here are some of the tools that can be useful to gain more understanding about the website traffic. These tools also offer an easy and inexpensive (sometime free!) way to help about the website.
- Google Analytic
This is one of the best free tools that any website owner can use to track down and analyze data about web traffic. It can be seen what the keywords are bringing the most visitors to the pages and on what aspects of the designs that are turn off. This will generate a report for website that includes information about visitors, traffic sources, goals, content and E-commerce.
This offers a free service if only having one website and a Pro account for a monthly fee. It featured a real-time analytics, and including Spy view, which can let the owner observe what current visitors are doing on the website. Clicky’s dashboard is easy to use and it presents all the information clearly. This also have mobile version that easy to check the stats anywhere.
This one let the users get the most from their data with instant information. It keeps constant watch on the visitors and what they are doing on the website. This gives information need in order to make the adjustments necessary to the content or design. It has a free trial for a month after signing up and the proceeding months will start at the cost of $9.95 per month.
This is an analytics tool that a self-hosted and will cost $30 per website. The benefit you get for this is real-time stats which don’t get in free Google Analytics. It can track site visitors, where they are coming from, and what pages they are viewing.
It allows seeing video of users interacting with websites, and it includes every mouse click and movement, scrolling and keystrokes. It also gets to view heat maps from different time periods, and allowing see the effect of changes that will make on the page. The prices start at $13 per month.