SEO MARKETING: the importance and use
Search engine optimization or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
The world of SEO is full of so many different search engines, firms, opinions, and more. Google recommends one thing, Bing another, and then companies and message boards tell you not to believe it, and really the only way to rank is by doing this or that. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
Write quality content.
Perhaps the most important SEO factor after creating good content is good keyword research. You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query. Social validation can only be obtained due to quality content.
Analyze and re-assessment
Stay on top of your site’s analytics. Regularly analyze your SEO content to see what’s working and what isn’t. Good measures of success and engagement include page views, links, comments and conversion rates. They will tell you what keywords people are using to enable them to find your website so that accordingly you can create either more content around those keywords or create less content around those keywords.
Considering your Audience
If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video. You’ll also want to be sure your site is optimized for mobile usage. Create content people would like to find. Write on topics that matter to people because after all, people will be searching for those topics.
Determine your goals as a website or business. If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions. If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content.
An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule as well as prevent you from scrambling to come up with a topic for new content at the last minute. SEO needs the strategic use of keywords and search terms.
Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive organic publicity and links back to your site. These are the 5 SEO marketing that you should understand to have your next batch of articles on top.