Social media is great! And, it should be use to the business if it made sense. But, never put it ahead of email marketing. Still, email marketing crushes social media marketing.
Here are reasons why email marketing crushes social media marketing:
- Simple Numbers
- Fun fact: Email is nearly three times as many user accounts as Facebook and Twitter combined.
Many marketers nowadays are so busy chasing the latest trends that the consumers would love. And smart marketers consider email marketing not only an essential to their respective business efforts, but a foundational to their marketing and sales systems.
- QUALITY VS. QUANTITY: Email has a heap of users and it got a larger “traffic” than the social media channels. A small amount of precise target marketing may aim at high quality of traffic that will nail much of a larger amount. Therefore, email crushes social media for quality of traffic as well as quantity.
- Email is the most personal medium
– First of all, refer back to item 1. Simple numbers. A lot of people still don’t use Facebook. (if going for an older audience, the closer it get to a good old fashioned written letter, the better it’ll be – which means email.)
– Secondly, in the vast majority of cases, business- minded people do not go to Facebook for private 1- on – 1 conversation. (Maybe teenyboppers do, and if B2C and want to try marketing to them using Facebook’s private message feature, good luck with that.) But business people open Gmail or Outlook or whatever, and bang email.
- Email is the most “Businessy” medium
– Some business does use Facebook or Twitter or Google Plus for communicating with various people. But when it comes to building business relationships and communicating with partners and clients, the most “serious”, “grown-up” medium is email.
- Email gets way more attention per customer than anything else
– Very simply, it more likely to get face time with prospects if it uses email. This isn’t necessarily because customers spend more time with email than on Facebook or searching Google or whatever – although they might.
– Email allows making repeated contact, and that contact is “invasive”. It is in their mailbox – their inner electronic sanctum. That’s very different from sending out a tweet or posting something on Facebook, where they may or may not see it, because it’s just part of a much larger timeline featuring hundreds of other people.
– And the more worth reading are the more customers actually start look forward to messages, indeed, research shows that most people open email from a maximum of 16 “trusted advisers” – and they almost always open these emails. If it can get into this inner circle, get undivided attention.
- Email is Transactional Medium
– It means that this is simply that customers already expect to get offers by email, and to buy things through email. So they not only have a high tolerance for offers, but they’re actually more likely to be in a buying frame of mind. They’re primed.
– Compare this to Facebook, where customers are really just there to chat with their friends, see the latest cute cat videos, and play Farmville. Even if they like it, that’s lousy environment for marketing isn’t it? Or Twitter, where people are in the habit of finding interesting things to share, or catch up with the people they follow – but very seldom are looking to buying anything.