B2B means business-business or e-biz when it comes to the internet. It mainly focuses on the exchange of products, services or data information between present business or business and their consumers. There has been a growth of retail in the internet or what is also known as e-tailing. It is believed that B2B will soon exceed business-to-consumer revenue or B2C.
B2B pages can be sorted out by 5 different keys:
- Company pages or better known as their
This targets other companies and their sites together with their employees which is a around the clock small trade exhibits between them. It serves as entrance to an extranet that is only available for customers or those that were registered into the site or simply, the site users. In here, companies can sell out their products or gives details about their service which retails to other businesses too.
- Supply and exchange of products
These are naturally known as the exchanges made by the company through their purchasing agents. They are responsible to fetch their supplies from vendors, proposals, or when it comes to bidding purchase at a price. These sites are basically used in the range of the industry but some usually focuses on the niche-market.
- Vertical industry portals
Or better known as the “sub web” for information, listings, forums, and other features that the company deems fit for their leverage. These sites are in for a broader connection when obtaining other pages that are relevant to manoeuvre.
- Brokering sites
These are specific sites and are the centre between providers and customers who need services of particular. Any buyers or consumers that are already subjected to a provider’s service can rely on this one.
- Information websites
These are online pages where anyone can read off a company’s information to whatever extent it might be. Anyone can also read off through anything that there is a need to know about them. May it be their work, management and even their employees profile is written in there.
But then again, with the ever growing foundation of marketing – B2B sites are still growing which is the reason why they can be in or do more than one of these sites. Lots of owners can find these factors beneficial when it comes to their businesses. Most of them would rather use more of them than just focusing in one strategy. With how the industry right now though, it would show that such an idea is not bad after all.