Email Marketing is just moving the conversation about business through a personal inbox. It can create a relationship between the buyer and the seller.
Back in the past, mailing has been always one of a marketing advertising strategy that most businessmen have used. It is useful especially in inviting customers in a more personal way. These days, mailing has not loses its charm in attracting customers but a more innovative way has been produced and instead of delivering mails using the traditional way which could take days before it arrives in the hands of the receiver, it uses the internet. This one is called Email Marketing.
Not only businessmen can promote and advertise their products but also the customers can buy it online. One of the ways in doing online marketing is the use of emails. Email Marketing, as it called, is an act of directly conversing to potential and existing customers about the product a marketer is about to sell. In a much clearer view, Email Marketing is just moving the conversation about business through a personal inbox. It can create a relationship between the buyer and the seller. Moreover, businessmen use this kind of technique to offer freebies, discounts, newsletters and invitations for the customers. Many are usually attracted to these kinds.
The Vantages of Email Marketing
Email Marketing is said to be less expensive than the traditional ways in advertising. A businessman doesn’t need to buy materials and resources such as papers and envelopes just to make a mail. In reality, the need of printing, postal mailing and advertising rates in promoting products are extremely costly but with this online marketing technique, people don’t need any of these. Just a great design and structure of words about the business with right graphics and right information that will allure the customers is what a businessman need. Add up a little penny for this and it can drive traffic to the website of the company.
Creates deeper relationship between the seller and the buyer
A business that is build up with a fairly good relationship between a customer and the businessman is actually healthy. Having a deeper relationship with a customer increases the profitability of the company. Using this method, a buyer will be more comfortable in asking queries and other information about the product that the company is selling. They can also provide feedbacks and have more frequent conversations. With this the buyer will build trust and loyalty to the company.
Easy to Share to Everyone
Many people living in this world mostly have emails, especially those who are actively using the internet for personal and other purposes. If a company uses the email marketing method, then it can be easily forwarded to the many subscribers and these subscribers can handily shares it to their friends. This will surely gain exposure and credibility to the product.
How to Design an Email and Make it Catchy
Before designing an email, it is necessary to have a really well plan about this. A marketer should know the target audience he wants to communicate with.By doing this, he can design an email which suits well to his buyer’s taste.
After knowing the target customers, the content that will be added on the body of the email must be true and precise. In giving out information, it needs to be accurate so that it will be more attractive to users. One can decide what content to put. It can be product’s information, promos, popular posts, news or other things.
When focusing on the design, one should make sure to put the company logo on the email for verification that it is legal and existing. It also gives a touch of formality. If the company has its own colors and font, they should use it on their email. Put as well significant pictures and wordings to make it look very informational.
Also, to make it customer-friendly, use a nice tone that can make the customer feel welcome and comfortable. It would be perfect for a lot of audiences.
Delivering an email to a customer is easy. One can just click a specific button and then like magic it can reach dozens of subscriber’s email. It is more effective if the emails that have been sent have variations in every customer but it is too time-consuming. A company must make sure that the email must be delivered properly.