Laws of Social Media Marketing
The power of content and social media marketing is a great help to elevate your audience and customers based in a dramatic way. But to get started without any previous experience or insight could be more challenging.
Understanding it, the social media marketing is fundamentals. From maximizing quality to elevating your online entry points, abiding by these laws will help you build a foundation that will serve your customers, your brand and your bottom line.
- Law of Listening
The success of social media and its content marketing is requires more listening and less talking. Analyze your target audiences’ online content and try to join group discussions and learn what’s important to them.
- Law of Focus
A highly focused social media and content marketing strategy can build a strong brand and it will have a better chance of success than a broad strategy that attempts to be all things to the people.
- Law of Quality
Quality over quantity, that’s more important. It is better to have a few online connections that read, share and talk your content with their own opinion than have plenty of connections who disappear after connecting with you the first time.
- Law of Patience
Patience is a virtue. In social media and content marketing success doesn’t happen in 24 hours. While it is possible to catch the attention of a viewer in an instant but it doesn’t mean you’ll going to catch the success quickly. You should have more patience.
- Law of Compounding
If you published an amazing, quality content and work, it’ll build your online audience to share it with their own audiences on Twitter, Facebook, LinkedIn, and even in their own blogs and more.
Sharing and discussing opens new entry point for search engines like Google to find it in keyword searches. Those entry points could help you to grow hundreds or even thousands of more potential ways to find you online.
- The Law of Influence
Spend time online to find influencers in your market field that have quality audiences and are likely to be interested in your products, services and business. Connect with these kinds of people and work to build a good relationship with them.
If they find out you as an authoritative, interesting source of useful asset, they might share your content with their own followers in which could put you and your business in a front of a huge new audience.
- Law of Value
You must add value to the conversation. Less focus on the conversions and be more focus on creating an amazing content and developed relationship with online influencers. Those people will become a powerful catalyst for word-of-mouth marketing for your business.
- Law of Acknowledgement
Don’t ignore people who reach out to you in person and so don’t ignore them online. Best asset is to build a good relationship in person or online. This is most important to the people who acknowledge you by also acknowledging them.
- The Law of Accessibility
Don’t just publish your content and disappear after. Be available to your audiences. Meaning you need to consistently publish content and participate in conversations. Followers can be fickle and they won’t hesitate to replace you if you disappear for weeks and months.
- Law of Reciprocity
Don’t expect others to share your content and talk about you if you don’t do the same for them. So, some portion of your time should be spent on social media by sharing and talking about content published by others.