Tips for Finding and Engaging Your Target Audience
Do you have any idea where your customers and prospects spend their time online?
Marketers shows and relied that based on market research they determine where their advertising dollars more spent with and study shows that it was more on television, radio and print advertisement.
In the last few years, some research organization have begun providing knowledge on how consumers’ behavior on social networks. There are some findings that will help you to better strategize your company’s social efforts to match your customers behaviors. These are the following and it was based on new social media research studies.
First, know where your customers spend their time. Study shows the internet users are more active on spending anywhere from 16% to nearly 25% of their online time on social networks. In addition to that, consumers are spending 1 out of every 6 online minutes on social networks such as Facebook, twitter, linkedin, and whole lot more. To sum it up, your customers are spending significant amount of time on social networks. Your strategic marketing plan should include a steady dose of social media along with email and other marketing strategies that will reach your target audience.
Second, find content that will resonate deeply with your audience which means that the trend in online entertainment is increasing. Growth number of consumers who ages 18-34 watched videos and engaged on social networks simultaneously. It is important to become skilled at engaging in conversation about hot cultural topic sum in the entertainment industry. Study shows that owners of mobile devices are increasingly multi-tasking while watching a TV program while the majority are checking their email and also visiting some social sites.
Third, focus on Facebook – it’s where consumers spend most of their online social time. It is well-known that Facebook is the biggest social media site in terms of monthly active users but there’s this study that shows Facebook dominates in two other ways. First of it is Facebook is the perimeter player among all web properties. Second, if you compared with other social media platforms, Facebook has achieved an even more impressive percentage of mindshare. So, if your goal is to engage your customers through social networks, you should be wise to invest in Facebook.
Fourth, it’s time to take video seriously. Why? Because it surprisingly increasing number of videos online. Study shows that there’s been an increase in how long users will watch a video from 5 minutes to nearly 6 minutes. Many companies are now using video channels but still many small and medium-sized businesses have yet to embrace this powerful and useful platform.
Fifth, always consider the role of mobile which means that users nowadays are often using their mobile phones. It shows that more than a hundred millions around the globe are using their phones to access the internet. Mobile devices are changing the landscape of retail sales. Smart marketers can take this into account when creating content and finding ways to engage customers but be sure that your website is mobile-optimized.