A Look Of Email Blast in 2017
Email Blast is usually called “spam.” Despite the nickname, email blasts aren’t always about spamming email list with the latest trends and offers. Email blast usually reaches a number of recipients which aims to reach out people and then narrow the list into a subcategory of subscribers.
Email blasts are normally one-off campaigns or promotions. But what exactly are the uses of email blasts? Are there enough reasons why you should do it?
Why Use Email Blast?
- Rapid Change in Campaigns
When you want to make a huge impact in a short amount of time, this is the best way to use email blasts. Use a conversational tone in your emails to connect with your readers. It is best to start a conversation with them to gain their trust. Once you gain your customers’ trusts, it easy for you to keep them.
- Attract Inactive Subscribers.
Most inactive subscribers receive your emails but are not that interested to open them. So don’t disregard these inactive subscribers. Offer them something that they can’t refuse. Discounts and promos will surely get them back into your list of active subscribers. An once they are back on your active list, make sure that you can keep them active. Most customers get bored easily. Make sure to connect with them from time to time.
- Remind Your Customers About You.
You should do your best to retain your customers. It takes more effort to acquire new ones. But how do you regain your customers’ trust? By sending them email blasts, it will let them know that you are still active in case they need you.
- Get to Know Your Audience.
Progressive profiling. This is what marketers do to learn more about their customers and prospects. This technique slowly gathers data so that you to get to know your audience. Through this, you can start categorizing your list and know what your customers need.
- Ask for Reviews.
Social proof is important in email marketing. Before a customer chooses you, they often search for comments or reviews about your company or your products before they make any purchase. All you have to do is send your loyal customers a discount or attach an offer for a review.
Email blasts have been proven to be efficient and provide a fast turnaround. So if you choose to use email blasts in your marketing campaign, make sure that you follow the anti-SPAM laws to avoid being blacklisted.