Social media has become even more popular in our generation. We have Facebook, Instagram, Twitter, LinkedIn and so on
But these social media has now become a nonsense diary of users who tends to just to broadcast. Often times used for whole different way causing chaos and misunderstandings towards the community. And people fail to see the great influence of social media in terms of building relationship, communication, and most of all an advantage towards social media marketing.
It is a fact though that people have their own freedom to use their account to whatever they want. But some users would want to gain success in terms of social media marketing. Here are some few Do’s and Don’ts on Social Media Marketing.
1. DO Build Relationships
Social media networks are a great way to build relationship and not just to broadcast. As you build relationship with people in the network, your market or your community will eventually grow. If you just broadcast, those who follow you will more likely to stop because they won’t feel that you are adding value on their experiences. If you’re not sure how to build relationship, all you need to do is entertain, inform, and most of all educate. If the things you want to share do not fit under one of those three categories, it is better to just keep it to yourself.
2. DO select network or networks that works for you
Participating in all social media network is not necessary. Choose a social media network that serves your target and do anything you can for that network. It is actually better to belong in one social media network and doing it well rather than to be on to all of them and you’re doing an unsatisfactory job. Always remember that in social media marketing, quality is more important than quantity. Quantity will not be an issue if you can assure the good quality of your network.
3. DO always be open to listen
You may not be on all social media networks but it is important that you keep an eye on your social media network. This will help you especially if someone is talking about your product or service; you can immediately response to their needs. Keep in mind that people often use social media networks to access customer service.
4. DO prepare a strategy
Just like in making a business proposal, you should first identify your goals and objectives of your business. This will serve as your guide if your efforts are really working. There are a lot of businesses launch on social media marketing because it is considered “in” thing but fails to identify how they will manage and handle it. Some also can’t determine whether their goals and objectives are being achieved or not. You should consider a social media marketing strategy and explain clearly to your partners, if you have any, so that all of you will focus on achieving great results.
5. DON’T put your social media network on autopilot
Always consider being involved, active, and engaged in any activity of your social media network. Creating a strategy is important and make sure it makes participation a consistent basis.
6. DON’T confuse business to personal
In every social media, there’s always a line between business and personal. Don’t be confused by these two and always remember to separate them in dealing with your messages or transactions. Personal messages is different from business transactions, so act in business as if you’re creating a professional profile and an image that will highly represent your business as well.
7. DON’T ignore opinions especially complains
One of the many reason business doesn’t want to be in social medias are possible several complains that any customer could say about your business. But these things won’t possibly happen if you take care of your services and handle these problems. If someone is talking negative about your business or service, you should handle in diplomatic manner. Talk to the customer calmly, say thank you for addressing the problem and then make a solution.
So that’s it, the do’s and don’ts in social media marketing. I hope you learned a lot of things from this article. And always remember, the great way to handle your social media network marketing is to plan ahead before launching.