TOP 10 DIGITAL MARKETING MISTAKES THAT CAN BE AVOIDED EASILY
In today’s digital age, having a good digital marketing for your business is an edge over your competitors since it facilitates interaction with your targeted audience to ensure good results.
The benefits of having a good digital marketing for your product or service is essential to provide your business access to the mass market at an affordable price and, unlike television or print, it allows truly personalized marketing. You can obtain detailed information about how customers use your website or respond to your advertising.
No matter how you effectively initiate your digital marketing campaign, there are still errors that come along the way that might affect your overall outcome of the strategy to achieve the goal that you desire for your company or service.
Even the most experienced digital marketers occasionally have campaigns that don’t yield the desired results. But you can help ensure your next campaign doesn’t meet with failure by avoiding these 10 potentially costly digital marketing mistakes.
- Not having clear campaign goals.In order to track the success of a digital marketing campaign, it’s necessary to define goals (sales, form completions, calls, sign ups, etc.) and ensure that analytics tracking is properly set up for these goals.”
- Not targeting the right audience.Define targeted audiences not just on personal descriptions but on behaviors. Make use of tracking pixels and cookies to reach out to people [who] have visited your site and/or joined your email list. Take your social targeting beyond age, gender, education and topic interest by layering on purchase intent and relevant life events.
- Not employing a customer-centric mindset.Hire employees who are driven to deliver excellent marketing strategies through personalization, targeting, journey mapping and data analysis, to deliver a customized brand experience that provides value to customers and keeps them coming back for more.
- Impersonal (or incorrect) personalization.This can easily be avoided by using insights technology, which makes it easy for marketers to correctly identify the right products and offers to engage customers for their next purchase.”
- Overlooking mobile.Mobile is becoming the dominant digital platform consumers use. It provides a platform for managing customer relationships with mobile apps. With this in mind, it is important to get your mobile strategy in place.
- Not doing split testing.Distribute thesame email to a test group, but use two different subject lines. When sending the actual email, use the subject line that performed best. Make decisions based on actual data not based on intuition.
- Not socially active in social media.Many marketers forget that social media is meant to be a space for dialogue and engagement, rather than simply broadcast. Responding to your community, [answering] questions and sharing thoughts will help you build a deeper relationship that will positively impact business in the long run.
- hoarding social media followers.It often seems like the aim of the game is to have lots of followers and fans on your social media accounts. It makes you look reputable, popular and well-established. People, however, are becoming savvier [about social media]. They are now able to tell if you’ve bought fake followers. [And] if they do find out, you’ve immediately sent the message that you are untrustworthy. Instead, look to build a network of real people who [are likely to become] potential clients.
- Hiring a third-party.outsourcing social media management includes a lack of internal resources and a lack of proficiency with social platforms, nobody knows your brand better than your employees and advocates. Let them be in charge of spreading the good word, not a low-paid college graduate working from home.
- Sending automated direct messages (DMs) on Twitter.Auto DMs are impersonal, tacky, annoying and ensure an immediate ‘unfollow’ of your social media page or account.