DIGITAL MARKETING: Why Do We Need It?
Digital marketing (data-driven marketing). The marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing was first used in the 1990s. It became more sophisticated in the 2000s and the 2010s when the proliferation of devices’ capability to access digital media at almost any given time led to great growth. Statistics in 2012 and 2013 showed that digital marketing was still a growing field.
Digital Marketing is the best way for a brand to be ahead with its competition. Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person.
The Top 10 Benefits.
Digital marketing gives business access to the mass market at an affordable price, unlike TV or print advertising.
- Reaching Out to Consumers Globally.
A website will allow you to find new market and trade globally for only a small investment. 80% of consumers use the internet to make their search for information a whole lot easier. Business owners can reach targeted customers who spend most of their time online looking for information.
- Cost Efficient.
A properly planned digital marketing campaign can reach the right consumers at a much lower cost than traditional methods. Digital Marketing can help small business owners not only generate positive results in terms of lead generation and new customer acquisition.
When your customer database is linked to your website, when someone visits the sire you can greet them with targeted offers.
You can now build customer loyalty and make a reputation for being easy to engage.
- At PAR With Competitors.
Do not get left behind. Many brands and businesses are growing through their digital marketing campaigns using different kinds of channels available including display, PPC, mobile and social media.
- Compete With Large Companies.
Level the playing field with digital marketing and many who have shown innovative and effective ways on how they can use this to reach out to customers and generate profitable results. Digital marketing also enables you to compete for head to head with big brands and large corporations.
- Prepare for the Internet of Things.
By the year 2020, there is a projected 26 billion gadgets that are interconnected in a global online ecosystem that makes up the “Internet of Things.” Just look around you and see how the digital world is growing.
With digital marketing, you can be ready for the future evolution of technology. Use this to your advantage and reap all the other benefits and prepare your business for the future.