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Social media is a very effective platform in digital marketing. Social media sites like Twitter, Instagram and Facebook are steadily becoming the most valuable tool for every business owner because of the number of users and followers around the globe. Interactive approaches have been integrated in digital marketing to get their intended audience involved and ultimately support their products. If you want to give your income an enormous boost, then you need to join in on the conversation.

•       Allow Audience Participation

Social media interaction promote the participation of the intended audience and makes them feel like part of the program. By creating campaigns that are aligned with the desires of your audience, you provide a pivotal role in the growth of your business. The use of games and surveys, for example, gets the followers to be involved in the product itself and they get pretty excited about it. It builds a strong link between you and your user and that bond will help you get to the top in the long run.

•       Provide Innovative Incentives

Many digital business owners create various rewards systems that also allow the audience to be involved in branding and promotion. This kind of method helps consumers to be continually engaged with your products while driving traffic at the same time. It also promotes the most powerful marketing tool ever created- the “word-of-mouth.” When you get your consumers become fully involved with your products, you keep them talking and soon people will become curious and you know what’s next.

•       Let Your Audience Create Content

Social media interaction allows your consumers to be actively involved with your product through different ways. By allowing your audience to create various content for your brand, you are actually appointing them as your sales representatives and eventually influence the people they come across with. You get free advertising in the long run.

•       Create a Connection

Striking a sensitive emotion is also one way to drive traffic. An interactive campaign that creates a story will ultimately find its way to the hearts of your intended audience. Once this happens, they start talking and other people will get involved in the process, as well. Creating an emotional connection with your audience can be your ladder to success.

Building a close bond with your consumers is important if you want to be successful and influential at the same time. The more you get your audience involved, the more you drive traffic to your site. Social media is one platform where you can create an emotional tie and encourage your consumers to grow with you.

Blockchain and Digital Marketing Possibilities

Blockchain, when we hear this what comes to our mind are ingenious inventions of modern technology. We associate blockchain with cryptocurrencies, finance, and digital ledgers. The blockchain is considered as the brain that made these things exist in the modern era. But blockchain basics is not only for digital currency or finance. Blockchain can be an advantage to other areas of the digital world. That is marketing and advertising.

 

Blockchain was used to allow the distribution of technology but restricted for copying. It became the backbone of the internet. It was mainly developed to help in finance, digital ledger, and cryptocurrencies. But now, the tech community is looking for another area to put it to use. Digital marketing and advertising are just the first ones who have the potential to use this kind of technology.

 

The blockchain, in general, is an incorruptible digital ledger of economic transactions. It can be programmed financial transactions as well as anything virtual and of value. The blockchain is a distributed database. The storage device for the database does not share a common processor and they are not all connected. It maintains a growing list of ordered record that is called block. Each of the blocks is timestamped and linked to the previous block.

 

Blockchain is Durable and Robust

The blockchain technology is durable and robust. Information is shared across a network but because of its built-in robustness,

1. It cannot be controlled by a single entity.
2. It has no single point of failure

Blockchain is Transparent and Incorruptible

The blockchain is a consensus technology. It manages to check on itself every few minutes. It does self-auditing of the digital value and reconciles all transaction that happens within interval time. That group is called the “block”. It results in the following properties:

 

1. Transparency – the data is embedded within the network so it is made public.
2. It cannot be corrupted – trying to corrupt the blockchain will mean overriding the entire network.

Blockchain is a Decentralized Technology

Anything that happens to the blockchain is a function of the network. Blockchain technology is used to manage a database that records transactions. Anything can be managed by the network and not just one central authority. With blockchain being decentralized, the network will be able to operate on user-to-user.

 

Who can Use Blockchain Technology

Currently, blockchain is used by cryptocurrency, digital ledger, and finance. But soon, it can operate for marketing and advertising.

Enhanced Security with Blockchain Technology

Using blockchain technology eliminates the risk of the data being held centrally. This is done by storing the data across the network. Blockchain technology does not have centralized points that are vulnerable to hacking.

Blockchain Technology Offers Second Level Network

The blockchain technology offers a new layer of functionality. The users can transact directly with one another.