Social media marketing is a key element for the success in marketing and with the popularity of digital marketing, many marketers realizes that it is potential for the business growth by using the platform. And help to promote products and services to potential and existing customers.
Here’s the variety of advantages in social media marketing:
- Large audience
Social media sites give business owners an access to a large audience which advertise in a magazine or a website have only a limited access. In social media, it has an option whether to “like” or to “follow” the business and if wanted to know it more and have an update. Social media sites like Facebook alone has more than 750 million users, LinkedIn that has more than 120 million users and other social media sites that has millions of users too that can help to find a large audience and be able to promote the products and services.
- Affordable cost
In traditional advertising, it can costs a lot of money and the methods is the usual television and radio commercials, banner advertisement, billboards, print placements and participating in a promotional events. But in social media marketing, it has a free sign up to the popular social media sites specifically Facebook, Youtube, Twitter, LinkedIn and so on. It is also affordable to promote the products and services while starting to build a relationship with the prospect customers or the customers.
- Better Customer Satisfaction
Social media is known as a networking and communicating platform. Customers appreciate more when they know that the response they receive is a personalized reply and not an automated message. Every customer interaction in social media accounts is an opportunity to publicly demonstrate compassion for the customers.
- Gaining loyalty
On e of the main goals for businesses is to develop a loyal customers’ base. It is consider that every customer’s satisfaction, it can also build a trust and loyalty to the products or services. Customers see the platforms as a service channel that they can be trusted and can communicate directly with the business.
- More inbound traffic
In social media marketing, it can help increase the number of people who can visit the site, even if the website traffic is down. They can stay as how long as they want and encourage them to keep coming back. It also possible to use social media to posts links to a product or services.