In the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adopt the new era of marketing and communications is in danger of losing out. It could be blended strategy of traditional marketing and digital marketing can still yield returns for your business.
Here are 10 benefits of digital marketing versus traditional marketing
- Level playing field
With a solid digital marketing strategy any business can compete with any competitor regardless of a size. Traditionally a smaller retailer would struggle to match the finesse of the fixtures of its larger competitors.
- Reduced cost
Business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as yellow pages, television, radio, and magazine.
- Simple to measure
Unlike in traditional method it can see in real time what is or is not working for a business online and can adapt very quickly to improve results. For measuring traffic on a site it can use Google Analytics to measure specific goals it want to achieve for a website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from an emails.
- Real time results
It doesn’t have to wait weeks for a boost on business like it would have to wait for a fax to be returned. It can see numbers of visitors on a site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
- Refinement of a strategy
Basically anything that can capture in a customer journey can be reported on and on for greater success at the fraction of the cost of traditional marketing. Marketing online enables it to refine a strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.
- Brand Development
A well maintained website with quality content targeting the needs and adding value on a target audience can provide significant value and lead generation opportunities. The same can be said for utilising social media channels and personalised email marketing.
- Far greater exposure
Business can be seen everywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable. Plus once it have optimised the key word search content in a website it should see a long-term return on an investment and will be fairly low cost to maintain its ranking.
Using social media share buttons on a website, email, and social media channels enables a message to be shared incredibly quickly, just look how effective it is for sharing breaking news. However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.
- Not Intrusive
Most people hate receiving sales mailshots or phone calls at inconvenient times on stuff they have little interest in. Online people get the choice to opt in or out communications and often it are relevant because they were the ones searching it on the first place. Don’t underestimate the power of market segmentation and tailored marketing.
- Greater engagement
Digital marketing can encourage a prospects, clients and followers to take action, visit a website, read about a products and services, rate them, buy them and provide feedback which is visible to a market.