SEO has become widely adopted as an online marketing strategy because of its effectiveness. The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy, while the benefits of SEO are vast, here are the top 5.
Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
ROI – SEO provides trackable and quantifiable results, regardless of whether an ecommerce or non- ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individual who have interacted with website. For ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword used to search for purchasing for non- ecommerce sites, can attribute values to lead conversations, like a ‘contact us’ from fill- out, and calculate the value of SEO strategy that way.
Cost effectiveness– SEO is one of the most cost- effective marketing strategies because it targets users who are actively looking for products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost- savings for companies.
Increased site usability – In an effort to make website easier to navigate for the search engines, SEO simultaneously helps to make website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This is only makes it easier for search engines to crawl site and find pages, but also makes it easier for users to find information on website as well.
Brand Awareness – Since top rankings result in significant impressions, having website in these top positions on the result pages translates to more exposure for website. Plus, being on the first page for targeted keywords not only helps users to associate brand with those keywords, but it is still trust, since companies on the first pa gar generally perceived to be more trustworthy. The more pages and content rank in high positions in the search engines, the more chances to have users to see content and associate with brand.