Steps to a Powerful Digital Marketing
Based on study in Managing Digital Marketing by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while the other 16% have a strategy but have not integrated it into their marketing activities. If this question crossed your mind: How can you expect to grow and innovate to measure useful results and to learn from your past mistakes, if you don’t have plan in the first place?
Worry no more because panicking will lead you nowhere. So, stop panicking about next year or next month and start crafting plans that can be useful pack of a powerful punch. Here are 5 useful steps that we have been collected that make the decision maker should at least take ensure that your digital marketing efforts will create a real impact on your bottom line.
- Know What You Want or Set an Objective For Your Goal.
List down your missions that you need to do, first, you should define your business’ overall mission/objective first – it should be fit into your grand plan. Second, answer this question: what is your overriding objective that you want your digital marketing to achieve?
Set and measure your KPIs, like get specific with your KPIs by identifying the figures you will be held accountable to achieve. Get realistic by analyzing your previous digital marketing efforts – this will ensure your aim for a positive outcome on your results, while helping you to avoid setting high expectations. Find a method that can help you to measure each of your KPIs. But before you begin in planning your KPIs you should find out first which metrics matter most to your CEO.
- Analyze Your Past and Learn From Your Previous Mistakes.
You don’t have to go into the planning period in the dark. Analyzing your digital marketing strategies’ past failure and success will be a great help for you to focus on setting the best KPIs for your business. You should choose a time period that you like to analyze.
Determine the period you would like to analyze and there you set your Google Analytics Calendar to match this timeframe. Compare your progress to your competitors by trying out Google benchmarking reports in your Analytics account. Don’t forget to analyze your competitors’ strategies too.
- Always Remember Who You’re Talking To or Best If You Could Also Speak Their Language
Don’t let the planning take away from the people you’re trying to reach. You know already who your targets are but sometimes they’re first thing as a digital marketer can sometimes forget amidst the KPI setting, budgeting fretting, and channel selection. No room for mistake here. Instead put your target at the heart of your strategy, cater their emotional needs, and satisfy their deepest desires.
Start with the basic and note down all the demographic information you know about your target. Dig a little deeper and identify the problems that can help your target person solve. Delve with their emotional desires, goals, aspirations and fear, and document all of the factors that could make them tick their conscious and unconscious desires.
- Identify Your Means and Stick to Your budget.
There are three important things you should remember for identifying your means: these are your budget, your digital channels, and your people or team. It is important to stock all your resources before deciding on what else you might need for the next period.
Identify the means by budgeting, like define your overall digital marketing budget. Your team, looked the people and assess on what you are capable of achieving, be realistic and ensure that no one will be over stretched or over worked. And your channel, review and make sure that your current digital marketing channels are clearly articulated on what you are trying to achieve.
- Make the plan but don’t stick to it.
What do you mean by this? How can this be possible? Making plans but don’t stick to it? Here’s the explanation, your plan is not rest assured that it is going to b perfect from the outset. Not every assumption you make is going to be correct. Although you’re taking care of it carefully constructed plan based on a set of insightful assumption and analytics. You cannot still predict how your customers will behave. Therefore, it is essential to continuously measure and monitor your strategy’s performance and to change element where needed by creating your digital market calendar and review your strategy and identify changes needed.