Marketing in the Internet
Regardless of the size, the majority of the businesses nowadays are practicing online marketing, it is the most inexpensive way for them to reach millions of their target market. The internet has the power to connect millions of people around the world. Thus, it also has the capabilities to bring your business to millions of target market worldwide that is why internet marketing is important. There are 5 steps to a successful online marketing campaign namely, Define your customer which is as important as defining your products or naming your business, next is Choose your targets, then the Budget and then Creating your ad content and lastly, Tracking and monitoring your ads.
Internet marketing is also called online marketing, refers to advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers, and magazines.
What it covers?
Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. Internet Marketing can be broken down into more specialized areas such as Web marketing which includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
The other area of specialization is email marketing that involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. Display advertising this refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness. Inbound marketing, type of internet marketing that involves sharing of free valuable content to your target market to convince them to become a loyal customer. This could be done by setting up a blog. Pay per click advertising, is similar to search engine marketing, but not limited to Google and its competitors. And, social media marketing that involves both advertising and marketing (including viral marketing) efforts via social networking sites such as Facebook, Twitter, YouTube, and Digg. There are advantages and disadvantages of Internet Marketing. The advantages are Lower Cost, next is Global Audience and Reliable Technology. And the disadvantages of internet marketing are, Face to face contact is limited, and also marketing complexity.