In this world we have right now, we all can notice the influence of social media in our lives, the drastic growth of people engaging themselves with different social media platforms. People more likely spend an average of 4.7 hours a day checking their social media accounts according to Digital Trends. These 4.7 hours include checking other people’s profile, checking their own profile, scrolling up and down, reading news, reading DIY ideas, and looking for potential places to visit, eat, unwind, and looking for items to buy. With this, social media marketing has become the easiest way to promote products and services, also the perfect way to introduce new listings to the target market using hashtags, keywords and that entire social media marketing stuff. Entrepreneurs have been making social media as their primary advertising tool. Why? Let us check on 4 key benefits of Social Media Marketing.
BETTER SEARCH ENGINE RANKING – SEO has been the perfect way to get relevant traffic on search engines, but requirements to success always change over the time. Regular update of your listings and blogs is no longer enough, you now have to ensure optimized title tags and Meta descriptions and distribute links pointing back to your site. Being active on social media would mean branding your product and advertising to be trustworthy, legitimate and credible. Meaning, if you want your keywords to be included in higher rank, your presence at social media is very important.
DECREASED MARKETING COST
With social medias, you don’t have to build a store for all products at your hand. You do not have to spend for posters, flyers, billboards and the like to promote your product because you can just take a photo of each upload them, caption with keywords and hashtags, and there you go, you have your product seen by thousands of audiences, even millions! Just imagine the cost you can save in selling your products through social media.
INCREASED BRAND RECOGNITION
Just imagine how many people use Pinterest, Facebook, Instagram and Google+ daily. Try to think of figures, huge isn’t it? Using these social media platforms your brand will easily be recognized here and abroad! It will be recognized by people, and it will increase if you continue to be active in these platforms. You just have to add appropriate keywords and hashtags and there, you have the people of the world recognizing your brand! Your social media network will serve as your brand’s voice and content. This is also important as this makes you easier to get new customers and makes you more familiar and easy to be recognized by the customers. For example, a frequent Facebook user heard your product just by stumbling it upon on newsfeed.
IMPROVED CUSTOMER INSIGHTS
Social media platforms help you gather valuable information about what your customers are interested in via social listening. You can monitor user comments to check what people think about your business directly.
Social media marketing has become the primary advertising tool for entrepreneurs as these platforms can lead you to more customers even if you’re just at home, more traffic, and more conversion. This also helps you save a lot as you don’t have to spend much just to have your brand or product recognized in the market. Technology is a blessing to mankind if it’s used wisely, like this one–SOCIAL MEDIA MARKETING.