Email marketing mistakes that can be avoided
Email marketing is the act of sending a promotional or commercial message to groups, individuals or companies using the email. It is commonly sent to a potential customer or current customer.
However, many companies and brands that practice email marketing often is blundered with mistakes which in return affects the overall campaign to promote a certain product or services.
Here are the common email marketing mistakes that plague companies and brands. Incorrect links to the website, technical difficulties of the website provided in the email, incorrect segment that often confuses customers, sending the incorrect version of the email which creates confusion to the customers.
In order to correct the mistakes that were made, one must make a list of all potential issues first such as typos in the subject line, broken link, incorrect price, slow website, wrong segment, broken HTML, etc., determine which potential issues require immediate response like spelling mistakes, broken merge tags or using the wrong image. Another way to fix it is to define the planned response to each of the more serious mistakes like sending a follow-up email, make apology through email or physical mail and make sure the entire company agrees to these terms before you make this actions.
Sending an “Oops!” email to the customers is one of the fastest and most convenient ways to patch up the mistake that was done.
However, the most important thing to do if such mistake was done is to act promptly by coming up with a plan to take in case a serious mistake occurs. Always inform the customer or subscriber that the email is a corrected version. Begin by indicating the purpose of the email in the subject line by using such words as “oops,” “sorry,” “correction,” or “update.” Plus, including the updated information in the pre-header. You can also help the correction stand out in the email copy by using bold or different colored type.
To cool down an irate subscriber or customer, you can offer an incentive. In this way, you can redeem the company or the brand’s name for any inconvenience the email has caused and also fix the incorrect link or URL. Consider using social media also to help speed the response.
The best way to avoid this kind of problem is to prevent it from happening again by determining why in the first place it happened? There are many reasons and causes but always make sure that there is a proper process an email must undergo before being sent that has already been checked and re-checked with the approval of the involved departments or officers of the company or brand.