Facts To Know About Content Marketing
Content Marketing. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to drive profitable customer action.
Meaning, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The purpose of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Content Marketing and Leading Brands.
The vast majority of marketers are already using content marketing. In fact, it is used by many popular organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.
Why? Because it works!
Why Use Content Marketing?
- Increase Sales.
Content marketing provides a controlled and easy to access shop windows for companies to sell products to their customers in their own time. Research has found that over 50% of content marketing consumers say it has a positive impact upon purchase decisions. 61% agreed that it increases brand positivity.
- Attract Prospects and Retain Customers.
Every retail and service business are facing stiffer competition every year. That’s why companies are working towards attracting more prospects and also taking care of their existing customers. By regularly communicating with your customers, you are much more likely to keep their business.
- Build or Reposition Your Brand.
Wanting a new approach with your brand? You need a method of communication that gets your message across quickly in a carefully controlled way. Good content on websites, emails, mobiles, and print-ads, alter their perception towards your brand. Since content marketing agencies know your audience just as much as you do, they can ensure your message gets through, giving you the biggest return on your investment.
Improved brand reputation.
When people read your material, they’ll be building an impression of your brand. If they find what they read is helpful, informative, or enlightening, they’ll think more highly of your brand. If they see your content published on external sources and showing up on their social newsfeeds, they’ll see you as a more trustworthy, established thought leader in the industry.
- Increase Social Traffic.
More users will see and read your material and users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll see an increase in your number of followers for your brand on social media, and more traffic from social media as a result.
Content. The Present and Future of Marketing.
Companies send us information all the time. However, most of the time it’s not very relevant or valuable. That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.