Improve Your Blog in 10 Simple Tips
Blogging is the deal despite the rise in popularity of social media these days. It is one of the best ways to increase traffic, keep people informed, create more conversations and establish you as an authority figure. Despite your awareness of the benefits of blogging, that doesn’t mean that you’re doing it correctly.
When blogging started, the first blogs simple online journals. Becoming a professional blogger and making money online wasn’t the goal. Since then, the blogosphere has evolved, and now people blog for many different reasons. There are different types of blogs. Whether it is business, lifestyle, fashion, food, and entertainment blogs, among others. While the blogging scene has developed, the benefits of blogging are still plentiful.
10 Handy Tips for Improving Your Blog.
- Have a Personality.
Be the person behind your blog. This is the best way to connect with your audience. Whether you are blogging for business, visitors would be interested to know that there’s a human behind the words. Talk to them directly, ask them questions or share some personal facts about you.
- Set Up Google Authorship.
Google Authorship gives you your deserved credit. It catches the sight of searches. A search marketing firm found that clicks increase by 150% with Google Authorship.
- Be Social.
Facebook doesn’t count. You need to find where your audience spends the most amount of their time. Target that social media platform. For example, professional people share their content from their blog on LinkedIn. Don’t forget Vine, Pinterest, and Instagram. They can improve branding and help the growth of a community.
- Have Online Payment Strategies.
You should have some sort of monetization strategy or payment option. You could set-up an affiliate program to make some money on the side. If you’re selling a product or service, you have to have a payment system so that visitors can make a purchase 24/7, such as Paypal.
- Grab Readers Attention.
Have an eye-catching title that stands out. Always keep your visitors attention by intriguing and surprising them. This is the way for people to not only notice, but also click on the title of a blog if it doesn’t grab their attention.
- Build A Network.
When you have a solid network of like-minded people, you are able to get published or even be popular on another site. You will be given the chance to be interviewed and even win a reward. These are great brand exposure and establishing trust. Grow your network by reach out and engaging with influencers.
- Don’t Overdo Keywords.
Keywords are important but don’t go deep with them. It will not help you get a good rank on Google. According to John Mueller, when you repeat keywords, it is making it difficult for Google to recognize what is really unique and compelling on that specific site.
- Mobile Friendly.
If your blog isn’t compatible with smartphones or tablets, then you should do something about it. The use of a mobile device is a trend that’s not going away anytime soon. Make sure that your website design is responsive or that you use a WordPress plugin like WPTouch or the WordPress app.
- Feature Guest Writers.
Guest blogging has been a “no-go” to Matt Cutts. This is because of the results in spam. To prevent this, you should trust your guest bloggers. Also, make sure that they are legit and right for your blog.
- Feature Quality Content.
According to Murray Newlands, a Startup Investor, quality content is your moneymaker in any startup. You can follow the above tops and still not gain traffic. When you create outstanding content, you are establishing yourself as an authority figure.
Whether you are a “solopreneur” or blogging to market your business, building relationships will help your blog’s growth. Growing your online network has its own side benefits like gaining access to valuable software and tools, seminars, workshops, product promotions, and other events.