Twitter is one of the features that came along upon discovering the internet. It is widely used app which has plummeted people up but also has thrown some down under. It’s a channel that made individuals popular but when used improperly, it could ruin anyone.
In business, Twitter must be used wisely especially when promoting a brand. Though the features of Twitter aren’t that hard to handle. But it’s also easier to do things wrongly and then ruin the business’ reputation. This type of social media can give you the right connection and the perfect boost for your products or services. So how will you do this?
Always know who to follow.
Most users will follow you just for the sake of getting a follow back. You shouldn’t waste your time on this one because it will only give you a bad audience. Following the right people will provide you a connection to everyone. This is because once you follow someone, your name will appear on that person’s page. In that case, you’re already exposed to that content. To do this, follow users that are in line with your business and with the industry your targeting.
Maintain a ratio of your followers.
It will not do you good if you’re following more people than individuals who follow you. This will make you look like you’re desperate and that’s not good for the business. You’re representing your company which is why it’s important that you look strong and confident. And because users can see your followers and vice versa, so you might want to be careful on this.
Always be active.
You must appear sociable and informative. Every time you post a status, a picture and whatnot, it will be seen throughout all the feed. Being active also will tell people that you’re there to attend their needs. You have to let the people know that they can reach you any time that they want. Post content that’s related to the values of your site. This will also be your chance to let your consumers and future ones your intentions.
Think of a name that is catchy but professional. Chose a profile name and a picture that represents your company and yourself. You can put on some creative titles as well which can generally put your brand name in front of anyone to see. The best practice for this is to use your company logo and extend your name with parentheses, like Laura Vause (Stylist).