TV ad spending is on the verge of dropping out as digital ad is skyrocketing, surpassing TV ads for the first time ever. By the time 2017 kicks in, TV ad spending will be rated at 35.8% or $72.37billion in comparison with digital ad spending with a total of 38.4% or $77.37 billion as of total ad spending. Projection for digital spending is up rather than those that are working around television ad. However, in the US by 2020, TV ad spending will drop one third for the first time in history. But total media ad spending for digital will only grow for about 38.0% especially ones that are using mobile for their spending.
More and more people are using mobile technology on a daily basis. This means that all advertisements for marketing will fall on the mobile category for anyone to get used to. Digital ad spending is actually happening and it is surpassing that of television advertisements according to latest forecast. This is happening this year and shift will not happen until the next year. Marketers are shipping their advertisements from television forecasting towards digital. This means that technology which includes media is helping with the ad coverage. Ad spending for digital will increased from $59.82 in 2015 up until $113.18 when 2020 comes. By the time this year will end, digital has $72.29 billion while TV ads spending will only grow for $71.29 billion.
Nevertheless, TV ad spending is still increasing and its growth is not something that anyone should be bothered. With Olympics, US Presidential election and the market, more individuals are still watching with interest every now and then. Even if mobile ad spending is presenting and growing for 45.0%, TV spending will still remain afloat. With continuous use of the internet as well as technology, rates will continue to rise and ads will eventually remain at the top. Business owners will be assured that by the end of this year and by 2020, it will open up more doors for consumers and globally opportunity especially in increasing sales. So long as owners would keep regulating and frequently changing up their tactics, it is going to be a celebrating years for most companies. Ad spending is still increasing at this very moment and it will continue to do so. Consumers are still out there praising and taking interest on advertisements and as for business owners, they will continue to gain profit.