Email marketing is utilised by thousands of businesses of all sizes across the globe. For those who are not familiar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries- but here are ten reasons why email marketing is seen by many as vital marketing tool.
1. Low Cost
Email marketing is one of the most obvious benefits because it has a lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
2. Target fan of your Brand
Email marketing is one of the only channels that consumers ask to receive. The platform only sends messages to those who have signed up to receive them it’s utilising by the majority of businesses. This can allow for much higher conversion rats as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely annoy consumers and result in a damaged brand image.
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.
4. Calls to Action
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting to call to action and a link straight to the checkout, email newsletter can drive sales like no other channel.
5. Easy to Create
Email marketing doesn’t necessarily require a huge team or reams of technical nouns in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain emails, suggesting that it’s the content of an email that is the most important thing.
6. Easy to track
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. These changes can be made almost immediately too, whereas print or broadcast advertising requires effort to alter.
7. Easy to share
Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelist: focused on introducing your business to a new market.
What other marketing platform lets you instantly send message to thousands of people across the world? Sure, social media can help you spread the word amongst a global audience- but there’s no telling who’s actually reading your content.
Due to immediacy of email, a business can start seeing results within minutes of its emails being sent. Business typically have to wait weeks until they see sales come in as a result of prints or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
10. Return on Investment
In the business world, results are arguably all that matters. Within this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. A number of sources have suggested that this is better than any other platform.