Here are 10 advanced SEO techniques that can implement right away to increase visitor numbers, search traffic, and conversion rate.
- Audit Site Framework
Auditing a site framework is how to discover why it is not getting enough search traffic and sales. In general terms, auditing is a systematic examination of an event, a result, a concept, or financial books in order to make smarter decisions. In the SEO world, auditing is a growth hack technique that will help attract and retain customers.
- Data Research via End User Value
Strictly speaking, Google isn’t an advertising company. They’re a big data company. Every tool, platform and device they design has one purpose: to get data from users and use it to build a stronger system. In other words, ideal users of a product or service give feedback, which then determines what kind of content, create on a regular basis.
- Create more Optimized Landing Pages
A well-designed landing page can improve a lead generation and sales. The more landing pages create, the more gateways open up for search traffic. Unfortunately, not many B2B companies fully grasp the importance of the landing page.
- Make Site Responsive and Mobile Friendly
Increase search traffic by targeting mobile users. In the last 2 years, mobile search queries have had a 5x growth rate. Mobile users are ardent shoppers, maybe because they can make purchases from anywhere. It’s more difficult for desktop users. That’s why 220 million retailers plan to invest in and learn about mobile advertising.
- Double Infographic Power
One of the simplest ways to double search traffic is through infographics. There is so much potential in an infographic. When create high-quality information that’s visual, increase web traffic.
- Implement Latent Semantic Indexing (LSI)
SEO has evolved since 2013. Nowadays, with frequent Google algorithm updates, if it wants to thrive in search results, it need to continually adapt. One of the factors Google considers when ranking web pages is Latent Semantic Indexing (LSI). LSI is an indexing and retrieval technique that uses a mathematical formula to identify patterns in any given paragraph text.
- Spy and Target Competitor’s Live Keywords
Researching competitors is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by competitors? Spy on the exact keywords they’re ranking for and use those same keywords to create better content. Something as signing up for competitor’s newsletter can reveal their whole email marketing strategy.
- Leverage Authoritative Social Platforms
The Encarta Dictionary defines “leverage” as the power to get things done. Get “things done” – that is, can generate more traffic, rank better in Google, and build a new fan base – by getting active on authoritative platform.
- Deep Linking to Internal Pages
Deep linking is the practice of using anchor text to link to other pages inside a blog. This shows Google the depth of site pages. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.
- Refresh Archive Pages
It’s high time to add power to an archive pages. If it’s been blogging for even a little more than 3 months, then it got a goldmine in archives. Undoubtedly written some posts, which are still generating organic traffic that can easily track for ROI via social shares, search queries, comment and so on. Now it can improve those parts and leverage their authority for higher rankings.